Senior Digital Marketing Manager

Senior Digital Marketing Manager Diabetes Australia 📍 National | 💼 Full-time, 12-month fixed term 📅 Parental leave cover: 1 September 2026 – 1 September 2027 Work that matters At Diabetes Australia, what you do helps real people; over 1.4 million Australians living with diabetes, plus many more at risk. So yes, you’ll be working across email, paid media, websites, campaigns and data. The goal isn’t “activity.” It’s helping people find support, stay informed and feel understood. We’re looking for someone experienced, steady and passionate about digital marketing done properly and ready to lead a team to do the same. What you’ll be responsible for You’ll lead how our digital marketing works across the organisation, not just running channels but making sure everything fits together and improves over time. At a high level, you’ll: Deliver the 12‑month digital roadmap Lead and support a team of 5 specialists across edm, web and paid media Make sure our email, website and campaigns work together, not in silos Oversee how we use customer and behavioural data to improve communication and engagement Manage agency partners and digital budgets with a focus on value and outcomes What you’ll be doing day to day This is a hands-on leadership role. You’ll be across both direction and delivery. You’ll spend your time: Improving how we use our CRM (Dynamics 365) to manage journeys, email and SMS Driving optimisation of our ecosystem of websites ensuring they are clear, accessible and easy to use (DA, NDSS and program sites) whilst working towards best-in-class CX Overseeing paid media activity (Google, Meta, LinkedIn) and how it performs Making sure we’re tracking the right things and using data to guide decisions Evolving our digital data and reporting capabilities to drive maturity Supporting your team with priorities, feedback and removing roadblocks Working closely with internal teams to keep everything aligned and practical It’s about consistency, clarity and steady improvement. What you’ll bring You don’t need to know everything; however, you do need solid experience, good judgement and the ability to lead. We’re looking for someone who has: 10+ years in digital marketing across email, web, paid media and analytics Experience owning or shaping digital strategy, not just delivering campaigns Confidence interpreting data and performance metrics to guide decisions Strong experience leading people and teams, with a supportive and practical style The ability to manage competing priorities without overcomplicating things Most importantly, you care about doing the job well and you bring others along with you. Why this role is worth your time Purpose – your work contributes to health outcomes across Australia Ownership – real input into how things are done and improved Leadership – the chance to lead a capable team and shape how they work Stability with impact – a clear 12‑month contract where you can make a difference A supportive environment – people who are collaborative, respectful and committed No ego. No unnecessary complexity. Just good work, done well. The details Full-time, fixed term (12 months) Start: 1 September 2026 End: 1 September 2027 National role with flexible working options Reporting to the Head of Marketing Leading a team of digital specialists and agency partners If you’re an experienced digital marketer who values quality, enjoys leading people and wants your work to mean something, we would LOVE to hear from you!