Content Producer (Full-Stack Designer)

About Ordinary Folk Ordinary Folk is a consumer healthcare company building a better way for people across Asia to manage their health. Through Noah, our men's health brand, and Zoey, our women's health brand, we have served more than 200,000 users across Singapore, Hong Kong and Japan. We support people across conditions including sexual health, hair loss, weight management, hormonal health and fertility. Many of these are chronic or recurring conditions that require ongoing care, yet treatment can still feel difficult, fragmented or uncomfortable to access. We use technology to bring consultations, treatment, pharmacy fulfilment and continued support into one seamless experience, making it easier for patients to get care and stay on it. We are building towards a future where high-quality healthcare is more accessible, personalised and continuous. Our ambition is to become the leading consumer healthcare company in Asia, helping millions of people take better control of their long-term health. Japan is one of our most important growth markets. We are investing in building trusted local brands, a stronger patient experience and a creative function that can shape how a new generation of consumers engages with healthcare. About the Role We are looking for a multidisciplinary Content Producer who can help define how Noah and Zoey come to life in Japan. You will work across static design, short-form video, motion, email and web, taking creative from the initial brief through to the finished asset. This is a hands-on role for someone who enjoys making, experimenting and moving fluidly between formats. You will partner closely with a Creative Strategist and our Japan marketing team to turn local customer insight into creative ideas that feel relevant, credible and culturally fluent. You will help establish the visual language, production standards and creative systems for the market. The challenge is both creative and commercial. You may be finding a more human way to discuss a sensitive health condition, turning a complex treatment journey into something immediately understandable or creating work that earns attention without compromising trust. Because Japan is still an early-stage market for us, your influence will extend well beyond individual assets. The templates, systems and creative decisions you make will become part of the foundation on which the brand grows. You will have meaningful ownership, direct exposure to performance and the opportunity to help build a major consumer healthcare brand from the ground up. What You'll Own Ad Creative Production Produce ad assets across all formats, including static images, carousels, short-form video (15–60 seconds) and motion graphics Edit and repurpose UGC content, influencer footage and raw video into polished ad creative Create variations for A/B testing, including different hooks, thumbnails, end frames and calls to action Maintain brand consistency while adapting creative to platform-specific best practices across Meta, YouTube, TikTok and LINE Work from creative briefs developed with your Creative Strategist Video & Motion Edit short-form video, including product unboxings, testimonials, doctor-led explainers and UGC-style ads Create motion graphics and animation for explainer and advertising content Subtitle and localise video for the Japanese market Maintain an organised, tagged and easily searchable video asset library Design & Visual Design static ad creative, landing page visuals, email templates and social graphics Build and maintain design templates that make future production faster Develop modular design components, including swappable product frames and consistent brand elements Support landing page builds with visual assets and layout guidance Email & Lifecycle Design email templates for Customer.io, including onboarding flows, retention programmes and promotional campaigns Ensure designs are responsive and render correctly across devices and email clients Asset Management Maintain an organised creative library with clear naming conventions Track which assets are live, paused or retired Ensure assets are correctly sized and formatted for each platform Upload and manage assets in advertising platforms, including Meta Ads Manager and Google Ads What You Bring Must-haves: 3–5 years of experience in content production, graphic design or multimedia creation Native or business-level Japanese, with the ability to produce and localise content for Japanese audiences Proficiency in video editing tools such as Premiere Pro, CapCut or equivalent Strong graphic design skills using Figma, Photoshop, Illustrator, Canva Pro or equivalent Motion graphics capability using After Effects or equivalent Ability to produce high-quality work at speed while managing multiple formats, briefs and priorities Fluency in social advertising formats and platform specifications across Meta, Google, TikTok and YouTube An eye for creative that performs, with an understanding of how to make work that is both visually strong and effective Nice-to-haves: Experience producing UGC-style content Working English proficiency for collaboration with regional teams Email design experience, including basic HTML email knowledge and tools such as Customer.io Photography skills for product and lifestyle shoots Experience in healthcare, wellness or direct-to-consumer brands Experience with AI-assisted design and video tools Details Location: Tokyo, Japan (on-site, non-remote) Type: Full-time Reports to: Head of Marketing, Japan Compensation: Competitive salary plus equity, commensurate with experience